Created in 2022 in Algeria, SADA is an economic connection platform dedicated to bringing African ecosystems closer together and developing cooperation between operators across the continent. It brings together companies, public institutions, financial partners and economic-diplomacy actors, in a setting conducive to professional exchanges and the emergence of joint initiatives.
From a bilateral meeting to a space for intra-African exchanges, SADA promotes a horizontal dialogue: participants get to know one another, present their capacities, needs and projects, and identify cooperation leads within a structured setting.
SADA is consistent with major continental initiatives such as the AfCFTA, the African Union and its Agenda 2063, or the IATF, positioning itself as a complementary relay at the regional level.
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Agenda 2063 (AU)
IATF
SADA is part of a momentum in which Algeria is strengthening its economic openness towards Africa and consolidating its production capacities. Its geographic position, industrial capacities and developing economic infrastructure support a logic of connection and circulation of opportunities between African markets and Mediterranean areas.
A show accessible upon registration and profile approval, to preserve a suitable working environment and foster quality exchanges.
Access reserved for:
A selection of sectors with strong cooperation potential that may evolve according to identified dynamics and priorities; the exhibition showcases products, expertise and projects.
Represented sectors (indicative list):
Industry & manufacturing
Agriculture & agrifood
Construction & materials
Health & pharmaceuticals
Textiles & fashion
Technology & startups
Logistics & transport
Energy & miningA progressive B2B journey. This method aims to broaden the range of opportunities.
A setting supported by the presence of diplomatic actors. Since its first editions, SADA has benefited from the involvement of more than 23 African embassies, helping to provide a secure institutional framework that complements the commercial dimension.
Their role notably includes mobilising operators, contextualising opportunities and facilitating practical steps (information, contacts).
Wishing to explore or strengthen their presence in African markets and identify new partners.
Looking for Algerian partners, industrial solutions or new connections within regional value chains.
Wanting to structure their growth on the continent, benefit from a professional meetings framework and better understand market expectations.
For whom SADA is a structured point of contact with African and Algerian operators, in a spirit of economic cooperation.
Evolving from an annual show into a permanent ecosystem for accelerating African business, built around B2B meetings, support programmes and a structured pan-African network.
We aim to involve institutions, investors and experts in SADA's next step, drawing on an active network across several countries and a clear ambition to build, with pioneering partners, a credible and sustainable SADA 365 ecosystem.
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